The Room Design Studio

Fresh off the press work from the studio!

2011-11-01T23:38:00.000-07:00

Linc Energy is another Annual Report we're very proud of here in the studio. The 2011 Linc Energy Annual Report focused on a modern and corporate design to visually communicate some of Linc Energy’s core business values – a cleaner energy future. The landscape report featured an abundance of white space creating a clean and seamless feel throughout the report. Strong branding was kept through the use of colour and graphic elements, while the content of the report focused on the employees who help take the company from strength to strength.

Check out our latest addition of branding for Cove Bar & Dining. The Room is delighted to announce they officially opened on Friday Night on South Bank and we hope some of you had chance to check it out - but if not, don't worry, we have some snaps below of the branding in situ.

Meet the Interns!

2011-10-25T20:49:00.000-07:00

Leah studied BA Fine Arts (specialised in Time Based Media) at London Metropolitan University and after her Internships in London, she thought she'd travel the long way round (7 months and 8 different countries later) to Australia, to see how we do it down-under! She's concentrating on copywriting, proofing, updating our social networking sites and generally being a helping hand to the studio managers.

Annemarie studies Media and Design at the Hof University, Germany. Having the chance to Intern overseas, she chose Australia for the experience of a new country and to improve her English Language skills. When she's not in the office, she'll be snapping away on her camera indulging her interest in Photography. In the studio though, she's working on Graphic Design, Illustration and Corporate Design.

Latest Work - Take a peek!

2011-10-25T20:48:00.000-07:00

Here's some of our latest work - as Annual Report season draws to a close, we'd like to share the best and brightest of the lot. Below you can find Cape Alumina, Blue Energy and Cath-RX Annual Reports, we hope you like them! we do!

Cape Alumina Annual Report 2011 ^

For Cape Aluminia we combined strong earthly tones within a clean, corporate layout in-keeping with previous reports to create a sense of continuity within the company and its identity. We used block colours throughout and created flowing features by the use of large images across double pages.

Cath-RX Annual Report 2011 ^

We created not only a compendium but also a marketing piece that incorporated the feel of modern technology through font styles, imagery used and the content given. Careful consideration was made to depict a strong brand identity throughout.

Blue Energy Annual Report 2011 ^

For the Blue Energy report we blended a monochromic colour scheme with splashes of the Blue corporate colour and mixed this with bold, intense photography. We gave a modern twist to a clean, crisp Annual Report by using techniques such as step-cut for the pages, which creates a new feel for the reports contents page and finishing touches including spot-UV and embossing.

Keep checking back - 'Meet the Interns' post coming soon!

2011-10-11T20:00:00.000-07:00

Our first Annual Report to print, for Mackay Sugar, can be seen below. We're now on to our last... so celebrations will be coming up fast!

For the design we concentrated on creating a clean, corporate feel by utilising a combination of white space and imagery to create harmony throughout. The stock used was made from recycled sugar cane, reflecting the company's ethics. The whole report was wire bound with a wrap-around on the 8pp cover, culminating in a matt cellophane finish, for a professional, clean look.

Fresh off the press

2011-07-25T16:56:00.001-07:00

Fresh off the press. Spring Hill Deli business cards and stickers.

Letterpress Business Cards

2011-07-14T23:50:00.001-07:00

theroom are excited to show off Shannon Marshall's hand made letterpress business cards with painted edges.

What's new at theroom

2011-07-07T20:16:00.000-07:00

Theroom are excited to show off their new office decals. Pop in and have a look and see if we can help spruce up your office or retail space.

Fairfield Gardens – We’re Back

2011-06-06T00:06:00.000-07:00

Fairfield Gardens We’re Back Campaign May 2011, The Room is happy to see Fairfield Gardens back up and running after 5 months of being closed from the floods.

Picnic In The Park

2011-06-03T21:28:00.000-07:00

The big, bright and bold design of the Post Office Square – Picnic in the Park campaign collateral was a huge success! Hope you enjoyed it as much as we did.

Happy Easter!

2011-04-20T22:47:00.000-07:00

theroom would like to wish everyone a safe and Happy Easter!
Our office will be closed on the 22-26th April for the Easter break and also the Labour Day Public Holiday Monday 3rd May.  Happy hunting from the team at theroom!

Check our website for more great examples of what we have to offer and keep an eye out for new little bits and pieces coming to our blog soon.

The New Kid On The Block

2011-04-19T22:44:00.000-07:00

It may be more a case of a number of times around the block rather than describing The Rooms new Business Development Manager John Batzloff as the new kid on the block. With over 27 years experience in advertising he is certainly a veteran of the industry, his depth of experience on blue chip brands now adds another strong link to what is already a strong design and advertising team at The Room.

With both agency and client side experience John joins the Room after 8 years as Group Marketing Manager with the Zupps group a very recognized local motoring brand. As well as previous advertising agency account service management roles in a number of national agencies where his clients included the Nine network, Gold Lotto and Dreamworld.

John joins us at a time when The Room Design Studio has some outstanding clients like Energex , Arrow energy, Brisbane City Council and Retail First.

Post Office Square - Picnic In The Park

2011-04-18T22:34:00.000-07:00

Post Office Square retailers experienced heartache at the beginning
of the year with the recent Queensland floods.

The latest Picnic in the Park campaign, produced by theroom, hopes to increase traffic to the retailers and highlight the diverse range of offerings in the foodcourt, whilst inviting customers to enjoy their lunch in a picnic setting in Anzac Park in the CBD.

The big, bright and bold design of the campaign collateral mixed with the exciting prize of winning a Picnic in Central Park, New York is sure to capture customers attention and send them running to the Post Office Square foodcourt! Don't forget to stop by and support the local retailers on May 16 to June 3rd. We will see you there.

A good time for a good cause

2011-02-03T22:28:00.000-08:00

The Room recently sponsored the QLD Flood Relief Fundraiser held at Siana in Fortitude Valley.

The event featured a number of auctions with products and services donated by various businesses, artists and collectors with all proceeds going directly to the Premiers Disaster Relief Appeal.

A massive crowd turned out for the evening and a fabulous night was had by all with the best part being, money raised for a good cause!

Back in the studio

2011-01-16T18:51:00.000-08:00

theroom would like to wish everyone a Happy New Year and hope that they had a both enjoyable and relaxing break.

theroom is now back up and running after being closed for the past couple of days due to the QLD flood crisis. We would like to thank everyone for their concern and well wishes.

While we only suffered a loss of power we would like to pass on our sincere heart felt condolences to those people and businesses who weren't as lucky.

If you would like to donate to the victims and communities affected by the Flood Crisis please visit http://www.qld.gov.au/floods/donate.html

Merry Christmas

2010-12-19T21:33:00.000-08:00

The Room would like to wish everyone a very Merry Christmas and a Happy New Year. We hope you have a safe and enjoyable break and we look forward to bringing you more fresh designs in 2011.

Please don't forget our office will be closed from the 22nd of December to the 9th of January.

In the meantime take a look at how you can let your creativity flow with the new look Facebook layout.

Office Closing Dates

2010-12-09T22:28:00.000-08:00

The Room will be closed from the 21st of December for the Christmas break, but don't worry we'll be back on the 10th of January ready and raring to go in the new year with more fresh and exciting design ideas.

Battling the 'back' button
An interest article for anyone with a website or thinking of getting one.
What makes visitors to websites leave in a hurry?

Packing doesn't have to be boring
Check out some cool packaging ideas like the ones pictured here.

Office Space for Rent

2010-12-01T20:21:00.001-08:00

Christmas Specials

2010-11-30T16:13:00.000-08:00

As Christmas nears, The Room has a great ‘In time for Christmas’ special on offer (right) - customised HTML Christmas Cards for only $250! Shoot us an email or give us a call to find out more and make sure you get in quick as Christmas is just around the corner.

Ever wonder what goes into making a brandmark?
Check out the link below that shows the vast amount of concepts, thumbnails and thought process that goes into making even the simplest looking brand identities.
http://www.movingbrands.com/?category_name=watermark-work#experience

Need a new website?
A must read article about flash websites. They might look fancy, but there not always the best option when it comes to accessibility, usability, analytics and optimisation.
http://skyje.com/2010/11/flash-website/

2010-11-22T22:14:00.000-08:00

The Room welcomed Anna Hill as a new Account Manager last month. Anna has a background in design and advertising and has taken over from Simon Allan who finished up earlier this year.

Great Design Ideas - Business Cards
The soul purpose of a business card is to say who you are and what you do. It also serves as a great brand communication tool. This is one of the best examples you'll see.
http://www.trulydeeply.com.au/madly/2010/11/23/the-humble-business-card-re-imagined-as-bold-brand-communication/

Twitter Analytics
Real time Twitter analytics has arrived providing users with detailed information about all their tweets - a particularly useful tool for businesses.
http://mashable.com/2010/11/17/twitter-analytics/

Pistilli Regular makes an eloquent return.

2010-05-30T21:01:00.000-07:00

The previously unavailable typeface Pistilli Roman, designed by Herb Lubalin and John Pistilli, is now available as a font called Eloquent through Veer.

AWARD

2010-05-30T20:51:00.000-07:00

AWARD

2010-05-30T20:48:00.001-07:00

FIRST ANNUAL REPORT FOR THE YEAR

2010-03-19T01:27:00.001-07:00

Our first annual report arrived on our shelves today. Metrics and tables, our favourite here.

BEST GRAPHICS

2010-03-19T00:19:00.000-07:00

We have recently been published in best graphics by gallery mag. They took a fancy to the room stationery and the arrow 2009 annual report.

CARNE MAG

2010-03-17T17:02:00.000-07:00

I feel physically ill when I read this digi pub. Although tangible readables win hands down, this little animal is addictive on every level.

DOWNLOAD

VISUAL RESPONSE #01:2010

2010-03-17T00:24:00.000-07:00

IDEAS BOX LAUNCHED

2010-03-14T18:43:00.001-07:00

WEBSITE LAUNCHED

2010-03-14T16:57:00.001-07:00